Voters Need To Know
Updated: June 21, 2026
VOTERS NEED TO KNOW
As Melat Kiros has launched a negative smear campaign, voters need to know critical information about Melat Kiros with some mix of positive messaging on Diana DeGette.
In Week 1:
- Campaign primary targets include voters aged 40 and up who have not yet returned their ballots.
- Regular and low propensity primary voters aged 40+ are reachable via digital and especially YouTube.
- Democratic and Unaffiliated voters aged 50 and up who have not yet returned their ballots need to hear positive and GOTV messages about Diana DeGette’s record from live phone callers and via text message.
Pro-choice and Project allied groups should continue messaging on television and digital.
New allies should know that voters who have not returned their ballots need to see contrast communications in the mailboxes – followed by TV and digital targeted to likely voters 40+.
Voters need to know this information about Melat Kiros:
Melat Kiros is an extremist who is out of step with our community. Kiros just moved to Denver, has never held a full-time job here, and has no record of community involvement. Kiros is pushing an extreme agenda to defund the Denver Police, abolish the U.S. Senate, and withdraw the U.S. from NATO. A Denver Post column labeled her social media as “offensive” and “laced with antisemitism.”
Additionally, this is important information for voters to see on the go:
- Melat Kiros also touted an endorsement from an organization that dismissed sexual violence, including rape against Israelis, on October 7th as “Debunked propaganda” despite the UN confirming these atrocities.
- Melat Kiros moved to Denver from last year and has only voted in 1 Denver election. She has no record of community engagement or involvement in civic life before running for Congress.
Diana’s top positive messages for voters to see on TV, OTT/CTV streaming, YouTube, Meta, and paid Google search:
- Diana DeGette is fighting Donald Trump to protect our democracy.
- Diana led the effort to hold Trump accountable as an impeachment manager. She is fighting to pass Medicare for All, abolish ICE, and end Trump’s illegal war in Iran. And, Diana DeGette is leading the fight against Donald Trump and MAGA extremists to protect abortion rights as the Co-chair of the Reproductive Freedom Caucus.